Rent a shelf in a bookstore and use it to sell whatever you want.
The hundreds of different shelf renters, who pay 4,850-9,350 yen (61) per month, vary from individuals to an IT company to a construction firm to small publishers.
“Each one of these shelves is like a real version of a social media account, where you express yourself like in Instagram or Facebook,” said Kashiwa Sato, 59, the store’s creative director.