People experience approximately twice as much pain from loss as they derive pleasure from gain.
Expected Value Example
Would you rather: Get 3k) Have an 80% chance of getting 0? (EV: $3.2k)
Most people choose A
Would you rather: Lose 3k) Have an 80% chance of losing 0? (EV: -$3.2k)
Most people choose B.
Thoughts
This feels like one of the reasons why it’s easier to be a negative person, or the fact that we remember our failures more clearly than our victories.